ARDA Convention In March..Requesting Your Comments
ARDA is coming up in about 6 weeks. I’m sure everyone is eager to get some perspective on the state of the industry. I’ll be a “Table Leader” at the Fractional And Private Residence Club Forum on Monday morning and I will also be on a Fractional Ownership panel “Consequences Of Lowering Prices“, with Jim Beckham, moderating, and Dale Goodman from GoodManagement and Chris Payne from Ballard Spahr, LLP accompanying me. From the convention program…. “This session is designed for those developers that have their project in the sales process and are trying to continue selling in a stagnant environment. Are there additional benefits with perceived value that will allow the developer to maintain current pricing without significantly raising costs?”
Of course there are consequences in lowering prices like reduced revenue and we will be taking a look at those, but what we think attendees will be looking for are specific alternatives to reducing prices in order to stimulate sales. Early information coming to me from several sources is that incentives and other strategies have not been successful since the session topic was developed last July and that reducing prices has been the only way to get a few sales. Maybe, last July, alternatives to lowering prices may have seemed like a good idea. In practice, however, in the months following, there appears that there has not been much success pursuing that strategy….OR Has There?
Here is where my colleagues and I on the panel could use your help. HAVE YOU BEEN SUCCESSFUL WITH ANY PROGRAMS, INCENTIVES, OR STRATEGIES, OTHER THAN LOWERING PRICES, TO STIMULATE SALES?
Would you please respond directly to me at tomgoetschius@aol.com
If you’ve tried incentives or other alternatives and found them to be unsuccessful, we’d like to know that too. Additionally, if you have reduced prices, may we ask, “How much?”….”Any negative consequences?”
In short, we’d like to hear any thoughts you have on this topic. May we say, “Thank you” in advance and we look forward to seeing you at the convention.
Tags: ARDA, ARDA Convention, fractional ownership, Real Estate, Real Estate Devaluation