An Open Letter To Our Qualified Prospective Customers
Dear Vacation Home Buyer:
It is the beginning of March and we have been inundated with bad news about our economy for months and the stock market is somewhere around 7,000. There is no doubt that we are in the midst of troubling times that warrant concern and caution. But, is there any doubt in anyone’s mind that we, as individuals and a nation, will prevail? Are we to give up on our goals, our dreams and aspirations? Are we to accept that our standard of living and quality of life are gone forever? Is this what Americans do? Have we ever not prevailed in the face of every adversity?
It is understandable why you would temporarily pull back from purchasing a new car or re-decorating the house and especially why you would put off your dream of a vacation home. That was the prudent thing to do, under the circumstances. We all waited to see what steps would be taken by a new administration to deal with the situation. While there still remains an aire of uncertainty, it is undeniable that steps are being taken, and remedies are being put into action. Not all of the actions may work but it does serve as sign to all that the American Dream, while bruised, is still very much alive and viable.
Many will continue to adopt a “wait and see” attitude, secretly acknowleding that individual and national prosperity and growth may never recover, and as a consequence, deprive themselves of the lifestyle they so richly deserve. Others are ready to get on with their lives, betting on the resiliency, innovation and optimism of the American collective. Some are already preparing for a recovered economy and a continuation of the American Dream. This morning’s Orlando Sentinel ran a story on actions being taken by local hotelier Harris Rosen….”He is spending $30 million to upgrade his leisure hotels on International Drive. Improvements include pavers around the pools, flat-screen TVs and new furniture made in America. Lots of grateful workers are on the job. ‘We want to be perfect when this economy turns around,’ he says……It’s refreshing to hear someone say when instead of if. Everybody else is trying to survive today. Rosen is planning years ahead. The man who made his fortune during the tourism collapse of the mid-1970s is laying the foundation for an even bigger fortune in the aftermath of this collapse.”
Here is the question: Should you, the successful consumer who has a job, has good credit and remaining home equity continue to deprive yourself of enjoying a quality leisure lifestyle because of this worrisome, but albeit, temporary situation?
Let me speak to Baby Boomers, specifically, (the tradional buyers of Fractional Ownership)……The clock continues to tick. The days continue to fly by at an alarming rate. The grandchildren grow up so fast and life can pass us by unless we seize on every opportunity. Every day that you put off the joy of retreating to your vacation home or traveling through the exchange program or providing lifelong memories for you, your children and your grandchildren is a day lost forever. Those many years ago, if we had waited until everything was perfect, most of us would still be unnmarried. We had faith in a better day and an undying hope that things would turn out OK. We need faith and hope now, more than ever before.
There has never been a better time to secure a second home
lifestyle through Fractional Ownership than right now.
If Fractional Ownership made sense to you before the downturn, then it makes even more sense now. The result of our current and temporary condition is that when we emerge, we will be smarter consumers. We will analyze more carefully each major purchase, waying the pros and cons and the benefits to our lifestyle. Fractional Ownership is the best choice to secure a second home. It combines all of the benefits of an expensive vacation home with the services, treatment and amenities of a fine hotel. It makes economic sense while at the same time delivering a superior experience to traditional second home ownership. There will always be reasons not to do things and the situation will never be perfect, but we Americans will still be here, enjoying the finest lifestyle on the planet, still the “shining city on the hill”. Don’t let the doom and gloom people steal your dreams. If you can afford it and it makes sense to you, then do it now. “Yesterday is history. Tomorrow is a promissary note. All we have is right now”.
With kindest regards,
Your Fractional Ownership Developer
Tags: American Dream, Baby Boomer, economy, fractional ownership, hope, lifestyle, second home, vacations